adidas  |  hybrid virtual event pitch

A set design created for an Adidas virtual event pitch in 2020. The brief was to create a sleek

and striking set in monochrome to create the feel of in-person event (although virtual) while the events world was still finding it's feet again in 2020.

 

With a concept based on geometry and movement, and heavily led by the graphic treatment, the hard lines, smooth curves, dots and dashes became the backdrop to the large LED panel wall needed for the presentation and virtual speakers.