amazon ads  |  IAB upfronts pitch

A pitch for the Amazon ads event during the IAB Upfronts series proposed at Here @ Outernet, London in October 2023. The concept focused on Flowstate - a sense of perpetual motion, where content and information can be effortlessly integrated through flowing shape graphic language. The event design consists of an entrance tunnel feature, central stage, venue bar takeover by Freevee, Ask the expert pods, Twitch kitchen and various other demo spaces, with all 3D and 2D led by the soft curves and smooth motion of the Flowstate identiy.