shell  |  polymers factory launch dignitary event

A VIP Shell evening event launching their new polymers factory in Pittsburgh, PA.  After touring the factory during the day, the guests were invited to this exciting evening event for a chance to celebrate. I was tasked to create a memorable guest journey; starting with a dramatic entrance tunnel experience of projected factory blueprints. Then into a large exhibition space where guests could pause for refreshments and networking as well as learning more about the factory.  After a while, this space darkened, an introduction video plays and the Pecten inspired archway is opened to reveal the sit down dinner space where guests experience the CEO's presentation, great food and lots of entertainment. The overall concept was Waves of Progress which led the 3D design and 2D visual identity approaches.