lacoste  |  exhibition, store launch & french open screening

The Lacoste Installation at Westfield White City coincided with the opening of their new store and the announcement of Novak Djokovic becoming the new 'Croco' or brand ambassador. Lacoste UK wanted to create an interactive viewing area for the French Open as well as a Heritage exhibition showcasing the brand. The initial moodboard included shapes taken from a French art deco style and how this could be interpreted into an angular spatial design.

 

Features of the design included the green tinted glass with Rene Lacoste silhouette print acting as a spatial divider, a giant cnc cut lacoste crocodile photo moment and a 5m high screen viewing area with cork flooring and court linework.