geico | mlb all star week & speedway classic
july 2025 | truist park, atlanta GA & august 2025 | bristol TN
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Within their role of MLB sponsor, GEICO had a prominent footprint at All Star Village 2025 where guests can step into the Relievers bullpen and play to protect the GEICO bull pen cart from home run balls on our large interactive screen while learning about auto insurance. Guests scan the QR code to register, head to the bases to play where they win a prize tiered by score and snap a pic at our photo moment on the way out of the footprint. The flexible open space was also the perfect spot for hosting meet and greets against our branded backdrop.
The bullpen design follows a baseball aesthetic with padded walls and white netting infilling the truss framework structure, a blue brick wall backdrop, sports floodlighting, turf and clay feel flooring and bold blue geometric murals to the exterior.
The bullpen cart and the Relievers themselves played a part at all the All Star Games providing relief to fans in the stands and players on the field during breaks in between innings.
The structure was designed to be scalable in size and was redesigned to fit a smaller footprint at Speedway Classic a few weeks later.