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amex | gbta 2025
july 2025 | denver CO
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The American Express booth at GBTA 2025 aims to provide light hearted relief and sweet treats to the busy expo environment in the form of The AMEX Scoop Shop. Serving business travel inspired flavored ice creams to promote conversation and community in our central hub.
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The environment was designed to be warm and inviting with influences from your local ice cream parlor - playful colored tiles, terrazzo counters, cone inspired grid patterned graphics, waffle planters and bold brand blues.
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