amex | afters
july 2025 | barclays center, brooklyn NY
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AMEX Afters for Tyler the Creator took place at the Crown club in the Barclays Center in Brooklyn in July 2025 with the aim of extending the immersive fan experience for cardholders late into the night. The album inspired takeover was designed for guests to continue the TTC listening party by playing games to determine the tracks they would hear on vinyl at our listening lounge. They could enjoy album inspired green desserts and vibrant mocktails, vibe with the DJ spinning tracks that inspired Tyler the Creator and explore Chromakopia themed optical illusions. At each touchpoint they received a sticker which resulted in a branded Rubik's cube to remember their gamified experience.
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The design of the space was inspired by various mid century modern vinyl record stores and listening bars in Brooklyn nearby and leant into warm orange wood tones, dramatic lighting and bold graphics to balance Chromakopia green and American Express blues.